Connecting with the consumer

Traditional media are better for building a brand’s story and personality, says Glanbia veteran Colin Gordon

13th January, 2019
Colin Gordon the former Glanbia executive

‘Do you ever see Amazon delivering milk?” I ask Colin Gordon. The former Glanbia executive looks at me warily. He has just completed a long and successful career as head of the group’s consumer foods division, and his loyalty to his old employer is not in doubt.

“Glanbia does a really good job delivering to 150,000 doors,” he offers. And then he pauses. “That’s an interesting question; when I was growing...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader



Unlimited Access for 1 Month

Get basic

*New subscribers only

You can cancel any time.



€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.




90 Day Pass

You can cancel any time.

2 Yearly



Unlimited Access for 2 Years

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Share this post

Related Stories

Private rental sector remains strong despite Covid-19

How the programme for government will shape housing

Insight Niall Byrne 5 months ago

Comment: US must defuse Covid-19’s ticking time bomb of debt

Insight Todd G Buchholz 6 months ago

Comment: The recovery will be more U than V-shaped

Insight Larry Hatheway 6 months ago