Connecting with the consumer

Traditional media are better for building a brand’s story and personality, says Glanbia veteran Colin Gordon

13th January, 2019
Colin Gordon the former Glanbia executive

‘Do you ever see Amazon delivering milk?” I ask Colin Gordon. The former Glanbia executive looks at me warily. He has just completed a long and successful career as head of the group’s consumer foods division, and his loyalty to his old employer is not in doubt.

“Glanbia does a really good job delivering to 150,000 doors,” he offers. And then he pauses. “That’s an interesting question; when I was growing...

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