Connecting with the consumer
Traditional media are better for building a brand’s story and personality, says Glanbia veteran Colin Gordon
‘Do you ever see Amazon delivering milk?” I ask Colin Gordon. The former Glanbia executive looks at me warily. He has just completed a long and successful career as head of the group’s consumer foods division, and his loyalty to his old employer is not in doubt.
“Glanbia does a really good job delivering to 150,000 doors,” he offers. And then he pauses. “That’s an interesting question; when I was growing...
Subscribe from just €1 for the first month!
All Digital Access + eReader
Unlimited Access for 1 Month
*New subscribers only
€149 For the 1st Year
Unlimited Access for 1 Year
90 Day Pass
Unlimited Access for 2 Years
Get a Business Account for you and your team
Private rental sector remains strong despite Covid-19
Demand continues to outstrip supply in both residential and PRS markets, while developers adapt new build designs to take the pandemic into account
How the programme for government will shape housing
Several strategic changes offer an opportunity for positive reform of planning and development
Comment: US must defuse Covid-19’s ticking time bomb of debt
The United States cannot defeat the pandemic like a military foe but it can learn from looking back at its post-war economic recovery