Comment: Process, outcome and persuasive Scots

National sterotypes can play a role in investment decisions, says John Looby

18th May, 2017
Scotland has reputation for 'wise stewardship' of investment capital. Pic: Pixabay

In making choices, the role of national stereotypes can be significant. From holiday destination to sporting sympathy, many choices are influenced by the perceived character of the country concerned.

Ireland for example - benefitting from our perceived national friendliness - is both a magnet for tourists and often the most supported second team at major sports events such as the European Football Championship.

Importantly, national stereotypes can also play a significant role in investment decisions.

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