'Build a food brand - but don't forget the substance'
Irish food and drink's biggest success stories never lost sight of the product, writes Gillian Nelis
On Tuesday I was in Limerick to MC a discussion on the importance of branding and design for food businesses.
It was a thought-provoking discussion which involved contributions from chefs, restaurateurs and branding experts, and which covered everything from the most common branding mistakes companies make, to how those who don’t have large marketing budgets can get themselves noticed.
But it was a question posed by a member of the audience near the...
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