Brian Keegan: Is Apple really our American sweetheart?

The huge figure involved in the Apple case doesn’t make the European Commission’s decision correct

4th September, 2016

If we do offer “sweetheart” tax deals, then we must be terribly bad at it.

Ireland has been caught in the eye of a storm. The significance of the Apple case is not the size of the tax amounts involved but the importance of its brand, possibly the most recognisable and valuable brand in the world.

Commercial considerations are pitted against tax law, the US claim to tax against the EU claim to...

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