Big Tobacco’s vaping strategy could go up in smoke

Altria, owners of Philip Morris and Marlboro, sank €12.8 billion into vaping giant Juul - but a spate of e-cigarette deaths and other bad publicity have burned them quite badly

Barry J Whyte

Chief Feature Writer @whytebarry
3rd November, 2019

It’s been a tough week for Juul, which means it’s been a tough week for the entire vaping industry and for the big tobacco companies that control it.

From Juul’s perspective, the first hit of bad news came when it emerged that it was being sued by a former employee, senior vice-president Siddharth Breja, who claims he was sacked after he raised concerns about the company.

At the core...

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