As sports fans tune out, broadcasters struggle to find a winning solution

Viewers can be as fickle as a toddler going through the terrible twos, writes Conor Brophy

18th June, 2017
Viewing figures in Britain for Premier League football on Sky TV fell by 14 per cent for the season just ended which was won by Antonio Conte's Chelsea

Sports fans are infuriatingly difficult for broadcasters to read.

They display loyalty to their teams and favourite athletes in the face of poor results, disciplinary issues and even occasional skullduggery.

Yet they can be as fickle as a toddler going through the terrible twos. And just when you think you have them figured out, they switch off.

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