As sports fans tune out, broadcasters struggle to find a winning solution

Viewers can be as fickle as a toddler going through the terrible twos, writes Conor Brophy

18th June, 2017
Viewing figures in Britain for Premier League football on Sky TV fell by 14 per cent for the season just ended which was won by Antonio Conte's Chelsea

Sports fans are infuriatingly difficult for broadcasters to read.

They display loyalty to their teams and favourite athletes in the face of poor results, disciplinary issues and even occasional skullduggery.

Yet they can be as fickle as a toddler going through the terrible twos. And just when you think you have them figured out, they switch off.

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader



Unlimited Access for 1 Month

Get basic

*New subscribers only

You can cancel any time.



€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.




90 Day Pass

You can cancel any time.

2 Yearly



Unlimited Access for 2 Years

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Share this post

Related Stories

Private rental sector remains strong despite Covid-19

How the programme for government will shape housing

Insight Niall Byrne 6 months ago

Comment: US must defuse Covid-19’s ticking time bomb of debt

Insight Todd G Buchholz 6 months ago

Comment: The recovery will be more U than V-shaped

Insight Larry Hatheway 6 months ago