Albums a harder sell despite vinyl resurgence

Music fans have grown up leaving filler on the digital shelf and killer playlists on shuffle. No wonder they’re slow to buy albums

17th December, 2017

The album is dying a death. Unless you’re Taylor Swift, that is.

Her latest long player, Reputation, hit the two million sales mark within a week of its launch. More than half of those came in the US, where it easily passed a million sales that first week, becoming only the sixth album to achieve that milestone in the past decade. Three of the other five, by the way, were also Taylor Swift...

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