Saturday June 6, 2020

A crafty move by Waterstones shows that readers are keen to buy into the story of ‘small beer’ independent bookshops

You can’t judge a bookshop by its cover, writes Conor Brophy

5th March, 2017
Waterstones chief executive James Daunt

You can’t judge a bookshop by its cover. Waterstones chief executive James Daunt learned that last week, as he was called upon to explain the retailer’s new stealth tactic.

Waterstones has recently opened three new shops in Britain: Southwold Books in Suffolk, Harpenden Books in Hertfordshire, and The Rye Bookshop in East Sussex. While they share a common owner, none of them shares its name. They are instead designed to look...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader



Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.



€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.




90 Day Pass

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Related Stories

Many of us have achieved a new life balance that might just be the real ‘new normal’

Sharyn McAndrew | 2 weeks ago

Property firms such as QRE are dealing with the coronavirus lockdown by trying to maintain some normality in their day-to-day business

Conor Whelan | 3 weeks ago

Hardline opposition to EU solidarity in funding the cost of Covid-19 is driven by German allergy to ‘imprudent’ spending, and by Dutch politicians fearing the transfer of funds to southern countries would provoke a far-right backlash

Barry J Whyte | 1 month ago