You can’t judge a bookshop by its cover. Waterstones chief executive James Daunt learned that last week, as he was called upon to explain the retailer’s new stealth tactic.
Waterstones has recently opened three new shops in Britain: Southwold Books in Suffolk, Harpenden Books in Hertfordshire, and The Rye Bookshop in East Sussex. While they share a common owner, none of them shares its name. They are instead designed to look...
Subscribe from just €1 for the first month!
All Digital Access + eReader
Unlimited Access for 1 Month
Then €19.99 a month after the offer period.
€149 For the 1st Year
Unlimited Access for 1 Year
90 Day Pass
Get a Business Account for you and your team