Monday December 9, 2019

8th ads ban owes more to PR than interest in transparency

The bigger question raised by Google and Facebook centres on the notion that we can run any referendum free of the influence of organisations or individuals outside the state

10th May, 2018
Facebook ads ban raises questions about regulation of referendums. Pic: Getty

Nowhere is modern advertising more relentless than online. Either popping up, sliding in, embedded or haunting our mailbox and our social media platforms, advertisers are omnipresent and apparently omnipotent.

They can’t really be switched off and they never go away. They hunt down our preferences with algorithms and employ as many whizz bangs as possible to pull us in and sell us something.

And the ease of social media as an advertising platform...

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