An experiential marketing initiative launched last year by the Irish whiskey brand Tullamore Dew has been revived, in the wake of the Covid-19 crisis and the closure of the country’s pubs.
The brand is hosting a series of virtual snug sessions which aim to bring friends together online to enjoy a remote cocktail-making class. The Tully Snug Sessions were first rolled out in 2019 in pubs in large US cities including New York...
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