Tullamore Dew gives whiskey drinkers a virtual snug
Brand’s marketers have revived an online cocktail-making class to encourage togetherness amid pandemic crisis
An experiential marketing initiative launched last year by the Irish whiskey brand Tullamore Dew has been revived, in the wake of the Covid-19 crisis and the closure of the country’s pubs.
The brand is hosting a series of virtual snug sessions which aim to bring friends together online to enjoy a remote cocktail-making class. The Tully Snug Sessions were first rolled out in 2019 in pubs in large US cities including New York...
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