Trade war with Japan brings Korea opportunities for Guinness
New figures reveal the pint of plain is going down a treat in South Korea, where a boycott of Japanese beer is in full swing
South Koreans have developed a taste for Guinness, as a trade war with Japan has resulted in beer imports from the neighbouring country being shunned.
Trade data released recently by Japan showed that its beer exports to South Korea dropped to zero in October, having been worth €6.5 million in the corresponding month last year.
Diageo has used the trade war to leverage the brand campaigns it is running for Guinness and Hop House 13,...
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