Monday February 17, 2020

HSE’s quit smoking ad to be shown across New York

Award winner to air as part of public health campaign in the city and entire state HSE says over 11,600 people have signed up to personalised quit plans in wake of the initiative

Susan Mitchell

Deputy Editor and Health Editor

31st December, 2017
The HSE's award-winning quit smoking campaign mirrored ‘the feelings and stages many quitters go through’, the agency said

The HSE’s award-winning TV advert ‘I Will Survive’ will air across New York this month.

The HSE’s quit smoking ad was created in early 2017 by Dublin advertising agency BBDO (Dublin) and produced by London-based 2AM films.

The TV ad campaign, which first aired last April, has won two separate international awards.

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