HSE’s quit smoking ad to be shown across New York
Award winner to air as part of public health campaign in the city and entire state HSE says over 11,600 people have signed up to personalised quit plans in wake of the initiative
The HSE’s award-winning TV advert ‘I Will Survive’ will air across New York this month.
The HSE’s quit smoking ad was created in early 2017 by Dublin advertising agency BBDO (Dublin) and produced by London-based 2AM films.
The TV ad campaign, which first aired last April, has won two separate international awards.
In November, it achieved a bronze in the Public Interest Category of the 2017 international Epica awards. Established in 1987, Epica ...
