Paddy Power to remove ‘risk-free’ betting from ads

The move follows a complaint in Britain after an ad campaign in the Sun newspaper and anticipates tighter rules on sector in Ireland

Aaron Rogan

News Correspondent @aarrogan
5th December, 2021
Paddy Power to remove ‘risk-free’ betting from ads
Paddy Power will no longer refer to betting as being “risk free” in its advertising following a complaint

Paddy Power will no longer refer to betting as being “risk free” in its advertising following a complaint about a promotional campaign it ran with the Sun newspaper.

The British Advertising Standards Authority (ASA) contacted the Irish company, which is part of the Flutter Entertainment Group, after it received a complaint about an online campaign promoting a “£20 risk free first bet” where new customers would get their stake returned if they lost....

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