Comment: Fitbit’s Google safety net allows it go big on free trials

In a wearables market where subscriptions are vital for revenue, Fitbit risks starting a price war with its one-year offers but once the sale to Google goes through, it will be somebody else’s problem

Emmet Ryan

Technology Correspondent @emmetjryan
25th August, 2020
Comment: Fitbit’s Google safety net allows it go big on free trials
Fitbit is keen to secure revenue streams by locking customers into long-term subscriptions

Fitbit kicked off a wild week of product launches but it wasn’t the gizmos or the apps under the hood that stood out. It wasn’t even the decision by one of the wearable company’s spokespeople to try to coin the word squircle, a dire portmanteau of square and circle.

Instead is was a trend that carried through the whole of the launch. Fitbit is giving out one-year free trials...

Subscribe from just €1 for the first month!

Currency

What's Included

With any subscription you will have access to

  • 971569B3-2C5E-4C45-B798-CEADE16987A8

    Unlimited multi-device access to our iPad, iPhone and Android Apps

  • 099C8662-C57C-42F2-9426-F2F90DF17C8F

    Unlimited access to our eReader library

  • 198AE43B-B9CF-4892-8769-D63C2104BA08

    Exclusive daily insight and opinion seven days a week

  • D8F37B78-25E4-4E4A-A376-4F5789B1564A

    Create alerts to never miss a subject that matters to you

  • B15F2521-37CD-4E02-B898-730A20D39F7F

    Get access to exclusive offers for subscribers on gifts and experiences

  • A564FE02-1AB8-4579-AF9D-BA32A2E5ACA7

    Get content from Business Post, Business Post Magazines, Connected, Tatler and Food & Wine

Share this post

Related Stories

The Gadget Guru: Onesonic BB-HD1, HP OfficeJet Pro 8020, Barbechef

Gadgets Emmet Ryan 3 days ago

The Gadget Guru: Samsung Z Fold3, Uccello, ChillFeed

Gadgets Emmet Ryan 1 week ago

The Gadget Guru: Apple iPhone 13 Pro, Guinness Nitro Surge, Gaggia Magenta Plus

Gadgets Emmet Ryan 2 weeks ago

The Gadget Guru: Cambridge Audio Melomania Touch, Google Nest Cam, Echelon Stride

Gadgets Emmet Ryan 3 weeks ago