Fighting for the ‘little guys’ in long-running whiskey wars

Wild Geese founder André Levy takes issue with being called ‘pugnacious’, regarding his 15 years of litigation against drinks giants as a battle against injustice

Barry J Whyte

Chief Feature Writer @whytebarry
26th July, 2020
Fighting for the ‘little guys’ in long-running whiskey wars
Andre Levy, chairman of Protégé International: in legal battles against Irish Distillers in the Supreme Court in Dublin, and Bacardi in the US federal appeals court in California. Picture: Maura Hickey

André Levy is exhausted. It stands to reason he would be. For the last 15 years he’s been locked in litigation with three of the biggest names in the drinks industry: Pernod Ricard, Campari and Bacardi.

Those battles are costing him a fortune in legal fees and lost commercial opportunities, while also framing him in news reports as a serial litigant tilting at windmills, a characterisation he hates.

And yet, he can’t find...

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