When the tech jargon gets cloudy

What is cloud washing and is there a difference between the public and private cloud? We present your meteorological guide

Barry McMahon, propositions manager for BT Ireland

With many people still struggling under the misapprehension that the cloud is a product rather than a consumption model, it’s time for a new level of maturity in the market.

That’s the message from Barry McMahon, propositions manager for BT Ireland, who believes that with the term ‘cloud’ being so widely abused by companies selling remotely delivered services, customers and consumers would do well to educate themselves a bit more.

“Cloud can mean ...