What’s the story?

What’s the story?
Anya Cummins, lead partner for= the Best Managed Companies programme at Deloitte Picture: Maura Hickey

The winners of this year’s Deloitte Best Managed Companies Awards are not just good at what they do, they also know how to tell their own story, writes Quinton O’Reilly

Of the many factors that define a good business, the art of storytelling is a crucial one. Giving people a glimpse of who you are, why you do what you do and what separates you from the competition can make a huge difference in enticing customers, other businesses and investors.

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