Visa Card celebrates the benefits of loyalty

In an increasingly competitive landscape, loyalty is key for any company’s long-term success, with all businesses challenged to reward loyal customers and also win former shoppers back. But a one-size-fits-all approach to loyalty is no longer sufficient as consumers increasingly demand ever greater personalisation and seamless shopping experiences.

“This is a challenge that we at Visa have been helping a variety of firms with in recent years, given the range of meaningful insights ...