The value of giving data the personal touch
Limerick-based company Azpiral has a proven track record when it comes to making the most of data for retailers
The opportunities specific targeting brings to retailers are vast, and changes like GDPR can help your cause.
“I don’t think anyone can survive today in retail without . . . using your data otherwise it’s completely ineffective, retailers need to present their customers with the right offer, the right time via the customer’s preferred channel and you can’t get that,” said Emma Wilson, product market executive at Azpiral.
“We can’t emphasise enough how effective ...
