The top CRM recipes for success
Shifting expectations and the pace of change can be challenging, so Provident CRM offers refresher sessions to remind or update customers on what they can do
In the last few years, CRMs have evolved so much that calling them CRMs feels a bit misleading.
Instead of just focusing on customer relationships, they now encompass everything a business does and their capabilities will continue to grow.
The recipe for success two or three years ago has changed and as CRMs become more ubiquitous and wide-reaching, adjustments are needed to make the most of it.
For Gary Cullen, the sales and ...
