Taking the smart approach to customer data

Taking the smart approach to customer data
Fiona Heffernan of An Post, Dara Keogh of GeoDirectory and Elaine O’Regan of the Sunday Business Post

Data-driven age is boon to marketers

Dara Keogh, chief executive of GeoDirectory, sees the dawn of a data-driven age as a potential boon for marketers who take a smart approach to utilising customer data.

“We are moving into a data-driven environment. This ties in with the rise of ‘Big Data’, and now the rise of ‘Linked Data’, which is about how you are found online and communicate across the internet,” said Keogh.

“Behind these trends lie data analytics and data-driven decisions....

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