Sweet smell of success in a western setting

‘Customers would travel to visit us in the high season, but we’d never see them again. So how could we connect with them on a more continuous basis? Social media filled that gap.”

Sadie Chowen of the Burren Perfumery is explaining how her business has grown steadily and sustainably, with help from Facebook and Instagram. The Burren Perfumery, which comprises a store, tea rooms, visitor centre, manufacturing base and an online retail offering, ...