A strong case for ‘cause’ marketing

A strong case for ‘cause’ marketing
Daragh Persse, managing director of the Brand Fans

Younger consumers are demanding more from the brands they engage with - and an authentic partnership with a charity can have a huge impact.

How effectively do charities or not-for-profits compete for their share of partnership funds from brands? According to the Brand Fans, leading sponsorship and marketing specialists in this area, any successful ‘cause’ marketing partnership needs to be built on four key factors – authenticity, relevance, mutual objectives and genuine commitment on both sides.

“Once these ingredients are evident, charities can feel confident competing with traditional sponsorship rights holders for investment, making a compelling case for cause marketing,”...

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