Staying ahead of the curve

Predictive analysis is a key factor in the battle to understand big data, and taking companies on that journey is vital to success, writes Quinton O’Reilly

Peter McParland, chief executive of Perception Consulting

‘It’s a very competitive landscape out there. [For] most businesses, the realisation is that they need to get insights into their business and make better decisions based on fact, and react quicker, rather than waiting until the end of the month to see what happened.”

Despite the competition, Peter McParland, chief executive of Perception Consulting, is confident that the company he co-founded in 2007 has what it takes to succeed as it expands ...