Stay agile to keep up with trends

INSEAD’s Michael Shiel warns against sticking rigidly to a pre-ordained strategy

Michael Sheil

Agility – the ability to quickly adapt to customer needs and fast-changing market trends – has emerged as a key theme in the year’s Deloitte Best Managed Companies Awards programme. It is a subject with which Michael Sheil is perhaps more familiar with than most.

As an adjunct professor of strategy at INSEAD, the graduate business school with campuses in Europe, Asia, and the Middle East, Shiel has taught extensively in the field ...