Social media can increase sales and decrease expenses
Businesses can use online presence to improve bottom line
Even though social media usage continues to grow globally, there are some enterprises still asking what it means for their business. The introduction and adoption of any new technology requires companies to go through a vetting process to understand how to maximise return on investment (ROI) from such an investment. The internet is a great example, with many companies taking several years to establish a website, some debating whether they really needed a presence on...
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