Smartest Marketing award for SuperValu
Company has significantly improved its data and analytics capability
SuperValu, Musgrave Retail Partners Ireland won the award for Smartest Marketing Team of the Year at An Post’s Smart Marketing Awards 2016.
“Over the last number of years, we have significantly improved our data and analytics capability helping us to understand SuperValu shoppers really well,” said Ray Kelly, marketing director at Musgrave Retail Partners.
“We know the type of promotions and offers shoppers like, and we make sure we personalise and give promotions ...
