Responsive email design catches the customer

Responsive email design catches the customer
Eugene McDonough, vice-president of product community Sensorpro

Better chance of engagement with bespoke product

With a growing number of subscribers who open first on a smartphone, responsive email design matters.

Just like your website, if the email is not responsive, there is little chance for your well-crafted call-to-action, according to Eugene McDonough, Sensorpro’s vice-president of product community.

“If you compare responsive and non-responsive emails, both emails will register an open metric, but only one has a better chance for engagement,” said McDonough.

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