Real-time data is key to retailing success

Retailers have begun driving sales growth though personalisation campaigns, which are only effective in conjunction with the insights of an outsourced cloud-based infrastructure

In the past decade, the average Irish retailer has become increasingly pressured from large format discounters offering their product ranges in non-traditional digital spaces.

But at Celtech Software Group, one of Ireland’s leading innovators in real-time retail systems, the scope now is to offer a number of solutions to add an extra dimension of convenience to retailers from corporate to local level.

“Convenience is fighting back and, to do this successfully, retailers are ...