The power of putting the customer first

The power of putting the customer first
Nancy Rademaker, keynote speaker at the Deloitte Best Managed Companies Symposium Picture: Sarah Oyserman

In a world where consumers are becoming more self-centred, companies need to become customer-centric, according to Nancy Rademaker, keynote speaker at the Deloitte Best Managed Companies Symposium, writes Quinton O’Reilly

The relationship between business and customer has usually been one-sided. Businesses offered a service, customers would avail of it, and that was that.

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