The power of putting the customer first

The power of putting the customer first
Nancy Rademaker, keynote speaker at the Deloitte Best Managed Companies Symposium Picture: Sarah Oyserman

In a world where consumers are becoming more self-centred, companies need to become customer-centric, according to Nancy Rademaker, keynote speaker at the Deloitte Best Managed Companies Symposium, writes Quinton O’Reilly

The relationship between business and customer has usually been one-sided. Businesses offered a service, customers would avail of it, and that was that.

Usually, the power resided in the business and the customers followed, but with the advances in technology and communication, this has been turned on its head.

It’s something that Nancy Rademaker, who gave the keynote speech on customer centricity at this year’s Deloitte Best Managed Companies Symposium in association with IMI, sees...

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