Mix of digital media and direct mail a recipe for success

Mix of digital media and direct mail a recipe for success
Paul Healy and Dave Furney of RR Donnelley

Reconnect and re-engage with customers with print

The most successful brands in the years ahead will be those that can effectively marry digital media and direct mail, according to Dave Furney, managing director of RR Donnelley.

“A lot of digital has been exhausted at this stage. The pop-ups keep coming at people, and they’re almost at that point where they are thinking ‘Stop selling to me, stop pushing things at me’,” said...

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