Mix of digital media and direct mail a recipe for success

Reconnect and re-engage with customers with print

Paul Healy and Dave Furney of RR Donnelley

The most successful brands in the years ahead will be those that can effectively marry digital media and direct mail, according to Dave Furney, managing director ofRR Donnelley.

“A lot of digital has been exhausted at this stage. The pop-ups keep coming at people, and they’re almost at that point where they are thinking ‘Stop selling to me, stop pushing things at me’,” said Furney.

A growing number of people are choosing to ...