Mix of digital media and direct mail a recipe for success
Reconnect and re-engage with customers with print
The most successful brands in the years ahead will be those that can effectively marry digital media and direct mail, according to Dave Furney, managing director of RR Donnelley.
“A lot of digital has been exhausted at this stage. The pop-ups keep coming at people, and they’re almost at that point where they are thinking ‘Stop selling to me, stop pushing things at me’,” said...
Subscribe from just 1€
Choose the subscription that is right for you
For the first month
€19.99 Monthly ThereafterSubscribe today
For the first year
€199.99 annually thereafterSubscribe today
For the first 90 days
€55.00 quarterly ThereafterSubscribe today
These offers are not available for current subscribers. Offers and pricing are subject to change without notice.
Terms & Conditions Apply