Managing attention is our biggest challenge

Managing attention is our biggest challenge

Information isn't scarce, it's ubiquitous

Most people, without hesitation, will say time is their scarcest resource during the working day.

Well it is certainly finite, but, actually, I don’t think it’s your most scarce resource. After all, everyone has the same amount of time, and yet individual differences in productivity are enormous.

The correct answer is your attention – your personal capacity to attend to the right things for the right length of time.

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