‘Each of the family has a defined role in the business which plays to each person’s strength’

Long before the runaway success of Keogh’s Crisps, members of John Keogh’s family were making a living pulling potatoes from the ground in north County Dublin

Tom Keogh, managing director, Keogh’s Crisps Picture: David Leahy

Long before the runaway success of Keogh’s Crisps, members of John Keogh’s family were making a living pulling potatoes from the ground in north County Dublin.

“The earliest document we have is a tithes, or land tax, paid to the local church back in 1832 by a Thomas Keogh, the same name as myself, so we’re there a long time,” says Tom Keogh, the company’s managing director.

For almost all that time, the ...