KBC Invest 2019: What does a customer look for when investing?

KBC Invest 2019: What does a customer look for when investing?

Breda Gormally, hub manager at KBC on College Green discusses the real world experience of becoming an investor

‘Investing is the new saving,” says Breda Gormally. “And customers recognise that. They are looking for something more than a low interest rate deposit account. They’re looking for something that could give them a return over a period of time.”

Gormally is discussing the typical investment journey a KBC customer makes. It begins, she says, with a question. “The first question we ask is: what do you want your money to do for you?...

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