KBC Invest 2019: Adding up the benefits of behavioural economics

KBC Invest 2019: Adding up the benefits of behavioural economics View Gallery

Behavioural economics accepts that humans are both rational and emotional in their choices, and recognises that when it comes to investment decisions, emotions can matter as much as money

Financial decision-making theory was once the domain of the classicists, the post-war number crunchers who placed investors and investor behaviour into strict categories. Then, along came Daniel Kahneman, whose Thinking Fast and Slow fused psychology with economic science, and Richard Thaler, the Nobel prize-winning father of ‘behavioural economics’, who established that people are predictably irrational in the way they defy economic theories.

Please Subscribe or Log in to continue reading

Subscribe Login

Independent journalism every day

With digital access you can read The Business Post whenever, wherever, and however you want.

  • Unlimited access to all sections of The Business Post on desktop, tablet and mobile.
  • Breaking news, comment and analysis from the best Business Post writers seven days a week.
  • Live blogs of major news events
  • Videos and podcasts from some of the industry's most respected journalists such as Tom Lyons, Susan Mitchell and Ian Guider
  • Access to The Business Post's extensive archive​

Related Articles

More from The Business Post