Get ahead of the pack when GDPR hits

Firms that comply with new European data rules will have a competitive advantage when enforcement begins

David Collins, director in management consulting at KPMG

The General Data Protection Regulation due to take effect next May will provide companies with the opportunity to bring about positive change enterprise-wide. “GDPR is an opportunity for companies to gain competitive advantage by implementing the appropriate safeguards, enabling them to build new standards of trust between them and their customers,” said David Collins, director in management consulting at KPMG.

“Companies can also gain greater understanding of their data and improve the management ...