Franchise homes in on staff incentives

Jonathan Acton

Jonathan Acton is managing director at Home Instead Senior Care Westmeath/Offaly/Longford. His office employs more than 200 people in the midlands, and he believes that Home Instead’s people make his company stand out in a fragmented competitive environment.

“In the service sector, people are critical to business success,” he said. “The recruitment, training and development of our workforce, be they our office staff, or our frontline team of CAREGivers, is among our top ...