Effective data management is vital for public support

Hugh Jones is chief operating officer at Sytorus

Hugh Jones, COO, Sytorus

Data protection specialist Sytorus recognises the critical relationship between effective data management campaigns and the public perception of an organisation’s brand, a clear advantage in the charity and not-for-profit sector, where reputation is vital to ongoing public support.

“We help organisations to view their data as an asset which must be maintained, held securely and used in a considered and appropriate way. We make recommendations where we detect weaknesses or bad practice,” said ...