Don’t just jump on the bandwagon

Assess business needs before bringing in new technology, writes Quinton O’Reilly

Ergo’s CRM solutions manager Phil Ryan: ‘I tend not to lead with the likes of AI or chatbots’

New tools and technologies will always emerge but you have to make sure they tie in with your company’s overall goals.

It’s easy to look at what’s coming down the line and figure out ways to incorporate it. No company wants to fall behind in trends and risk struggling to keep up with demand or having rivals gain an advantage.

However, while being proactive and thinking a step or two ahead is vital, ...