Deloitte: Core Media targets full spectrum

Core Media puts its success down to its unique ownership structure

Aidan Green, deputy chief executive, Core Media

Core Media is transforming the way the market views communication agencies, according the Dublin company’s deputy chief executive Aidan Greene.

Originally a provider of media planning and buying services, Core Media has expanded its services to include strategy, research, digital consultancy, data, content, sponsorship, production and creative services.

This has resulted in recruitment from varied communications disciplines, with the most recent appointment being that of Geoff McGrath.

Having previously headed up creative and ...