Management matters: Is your data an asset or a liability?

The Data Asset Audit is a simple tool that will give you confidence in your business data, write Professor David Sammon and Dr Tadhg Nagle

Data can inform – or misinform – crucial business decisions.
Use the chart to the left to help you decide whether you can trust your data Pic: Getty

A recent study of 75 datasets across 30 Irish organisations (of varying types, sizes and sectors) reveals that the average data quality score is 53 per cent.

So half of our critical business data is either incomplete and/or inaccurate (also known as “bad data”). That means half of the data that we use to answer tactical, operational ...