CRM: Getting the customer relationship right
As part of our report on CRM we spoke to Alan Connor, commercial director at Exchequer, who explained what they have to offer.
CRM solutions are one of the most versatile yet possibly misunderstood software solutions available today.
Often seen as just “sales man” software, real CRM now delivers a host of customer and supplier interactive applications, allowing organisations to manage, track, automate and report on all interactions between staff and customers or suppliers.
Lead generation and tracking are facilitated and exceeded by a plethora of enhanced tools, such as ...
