CRM: building relationships and adding to the bottom line
When positive customer engagement is so important to securing sales, can businesses go without customer relationship management systems anymore, asks Aoife Valentine
In a world where businesses are constantly seeking to streamline their communications, increase accountability and track the success of their sales strategies, customer relationship management (CRM) systems have been of huge benefit.
The ability to manage your company’s interactions with its customers has always been imperative, as it allows you to tackle operational issues such as sales decline and high client attrition rates.
Investing in CRM ...
