CRM broadens its base
A CRM deployment is a journey with Ergo, where customers have very different destinations, writes Ian Campbell
Adoption of CRM solutions is growing rapidly, as organisations discover it’s about much more than managing sales pipelines, according to Ergo’s Coman Burke. The technical pre-sales consultant regularly talks to businesses about a broader-based business solution that can handle multiple customer touch points.
“CRM has evolved from being a sales lifecycle tool to become an end-to-end application for customer engagement management,” he said. “In the past it was pushed ...
