CRM broadens its base

CRM broadens its base
Coman Burke, pre-sales technical consultant, Ergo

A CRM deployment is a journey with Ergo, where customers have very different destinations, writes Ian Campbell

Adoption of CRM solutions is growing rapidly, as organisations discover it’s about much more than managing sales pipelines, according to Ergo’s Coman Burke. The technical pre-sales consultant regularly talks to businesses about a broader-based business solution that can handle multiple customer touch points.

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