Creating a WIN|WIN situation for companies and customers alike

Right to left: James Lenehan, Claire Naessens, Izabela Chudzicka and Mark Quinn

Loyalty is crucial in business, and while customers have long been rewarded for being faithful to particular shops or brands, businesses will now have the opportunity to get recognised for being loyal to their clients.

The just launched Loyalty Awards will be held early next year and have been made possible thanks to a number of sponsors, including WIN|WIN, a customer loyalty agency in Dublin. James Lenehan, founder of the company, says its ...