Competition directs attention to mail campaigns

Competition directs attention to mail campaigns View Gallery
Charley Stoney, chief executive, IAPI

New marketing competition launched to Irish Advertising Agencies with the aim of recognising the powerful role Direct Mail can play in Advertising campaigns, writes Elaine O'Regan

A joint initiative between An Post and the Institute of Advertising Practitioners in Ireland (IAPI), the Direct Challenge will see entrants design a direct mail campaign for a registered charity of their choice.

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