Building dynamic business relationships

Microsoft Dynamics has taken customer relationship management to the next level, with cloud functionality expanding collaboration, and a focus on removing the oppression from key performance indicators

Paul Hennessy, Dynamics lead at Microsoft Ireland

CRM is much more than a three-letter acronym. If customer relationships really are the core of business, then managing those relationships is a central focus of business – or at least, it should be. Of course, as technology marches ever onward, technologies are developed to meet the increasing need for responsive business practices.

Key among these technologies is Microsoft Dynamics, a full-fledged enterprise resource planning (ERP) and customer relationship management (CRM) system.

Paul ...