B2B posts good results with direct mail

B2B posts good results with direct mail
Ray Bissett, marketing manager, NeoPost

Targeted marketing activity is on the up

Ray Bissett, marketing manager with NeoPost, is seeing a growing number of marketers using data for more personal and targeted marketing activity.

“Direct marketing, particularly in the Business-to-Business (B2B) line has always been personal. It had to be very personal in order to reach the intended people, but it had become generic with a less adventurous approach,” he said.

“Now, we’re seeing a much more targeted approach to one person within an organisation. Finding...

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